Overview

SMstudy® Certified Marketing Research Experts are experienced in facilitating appropriate assessment tools to measure factors that help drive better corporate decision making and in turn more decisive marketing actions. SMstudy® Certified Marketing Research Experts execute processes associated with planning and conducting a marketing research project. Processes include understanding the research problem; selecting a suitable research design; collecting, processing analyzing and interpreting data; and presenting the results to the key decision makers.
Successful candidates will be awarded the SMstudy® Marketing Strategy Expert certification by SMstudy after passing the exam.

Certification Prerequisites Target Audience Cost Of Exam
Experience Education
SCMR-E 5 years work experience Study of all processes from SMstudy Guide – Marketing Research book, 40 mandatory educational hours and professional recommendation. Sales and Marketing Professionals and Specialists. USD 600

Exam Format

  • Multiple choice
  • 180 questions
  • No negative marks for incorrect answers
  • 240-minute duration
  • Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Marketing Research Expert.

Prerequisites

Candidates should have a minimum of five years work experience. It is preferable to complete the SMstudy® Certified Marketing Research Specialist certification and study all processes in the SMstudy® Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Research Expert certification. It is also mandatory to earn 40 educational hours by attending Marketing Research Expert classroom training provided by a SMstudy approved VMedu Authorized Training Partner (V.A.T.P.) and provide a professional recommendation.