Web analytics involve the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers. The SMstudy® Certified Web Analytics Professional course introduces marketing specialists or enthusiasts to the world of website analytics and how data-backed decision making leads to improved customer online interaction.

Candidates will be awarded the SMstudy® Certified Web Analytics Professional certification by SMstudy after passing the exam.

Certification Prerequisites Target Audience Cost Of Exam
Experience Education
SCWA-P Prerequisites Experience: None Prerequisites Education: SMstudy® Certified Digital Marketing Professional Certification and study the recommended processes in the SMstudy® Guide – Digital Marketing Target Audience: Anyone who is interested in becoming a Web Analytics Professional Cost of Exam: USD 300

Exam Format

  • Multiple choice
  • 80 questions
  • No negative marks for incorrect answers
  • 90-minute duration
  • Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Web Analytics Professional.


The candidate should have passed the SMstudy® Certified Digital Marketing Professional exam and studied all processes from chapter 7 of the SMstudy®Guide –Digital Marketing book before applying for the SMstudy® Certified Web Analytics Professional.